In 2014, ConceptionMedia was approached to produce a short promotional film on the first developmental disabled artists gallery in Southern California. It was our unique honor to work with these people to promote their work and contributions to their own community. The film is now a central asset in a successful funding campaign for the organization.

Throughout history, people with developmental disabilities have been viewed as incapable and incompetent in their capacity for decision-making and development. Until the Enlightenment in Europe, care and asylum was provided by families and the church (in monasteries and other religious communities), focusing on the provision of basic physical needs such as food, shelter and clothing. Stereotypes such as the dimwitted yokel, and potentially harmful characterizations (such as demonic possession for people with epilepsy) were prominent in social attitudes of the time.
Still today, individuals with developmental disabilities are not fully integrated into society, Person Centered Planning and Person Centered Approaches are seen as methods of addressing the continued labeling and exclusion of socially devalued people, encouraging a focus on the person as someone with capacities and gifts, as well as support needs.

This campaigns goal was to humanize the issue and educate the public on the valuable and compelling contributions that people with developmental disabilities have to give to their communities. Sling Shot was the focus of this campaign an artist studio and gallery run by ALPHA Resource Center.